About Us

P2 Concepts is an experienced and professional provider of real world weapons and tactics training services. Our training programs are principle based and focus on proven and practical concepts for real world situations.

Built on a foundation of legal, moral and ethical values, P2 Concepts is committed to the highest standards of accountability, compliance and quality. Our personnel bring a dynamic combination of expertise and experience to each challenge, delivering long-term, cost-effective programs that are specifically tailored to meet our clients needs.


SWAT Training

SWAT officers perfect techniques with special drills

“Do you think I’m playing games now? Call back your sniper!”

The SWAT team outside the BrownsvilleAcademicCenter gym had no choice now. Michael Davis, the hostage taker, had forced its hand. Davis had shot Ricardo Villarreal Jr., one of the six hostages Davis took captive.

Before Davis could shoot anyone else, the SWAT team moved in. In a matter of seconds, Davis was shot and subdued, and the building was secured.

The situation was tense, but it was not real. It was an advanced training exercise that many departments got to take part in.

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Robbie Allmon, Owner/Lead Instructor

Robbie Allmon is a professional consultant and instructor providing training principles to those interested in developing firearms, personal protection, and tactical operations to name a few. These principles focus on obtaining the maximum outcome by creating consistency through proper training and understanding how the body functions under real world high stress situations thus developing a controlled combative mindset.
Rob’s professional experience consists of serving honorably in the United States Marine Corps, where he was instilled with strict Corps values; Honor, Courage, and Commitment. These values are still the foundation of his personal and professional character. In addition to his military career, Rob has served over 12 years as a Law Enforcement Officer and maintains an Advanced Peace Officer’s License in the State of Texas. While in Law Enforcement, Rob served as the Team Leader of the Special Weapons and Tactics (SWAT) unit, a member of a Special Operations and Response Team (SORT), Firearms Instructor, TCOLE Instructor, and Field Training Officer (FTO) among many others.
Rob left Law Enforcement full time to pursue other ventures where he worked stateside as well as overseas as a Security Specialist Contractor. While in this capacity he held many assignments ranging from Executive Protection to becoming the Team Lead of a Special Response team in Afghanistan. In addition to Rob’s specialized training, he has trained many personnel including: Military, Law Enforcement, Private Security, and Private Citizens.
From 2013 through 2015 Rob was the Training Coordinator and Lead Instructor for a private training facility where he developed all of the training doctrines and programs. His clientele consist of Law Enforcement Officers, certifying them in developing a Force on Force/Reality Based training program for their agencies along with many other Law Enforcement courses. Over the course of two years, Rob developed the core curriculum and trained over 1,000 private citizens in reality based training courses including: In Home Defense, Couples Tactics, Beyond the CHL, The Unconventional Citizen, Advanced Pistol Tactics, Tactical Shooting Techniques, and Shooting Fundamentals just to name a few.
In July 2015, Rob launched P2 Concepts, LLC where he continues to provide training for Law Enforcement, Private Citizens while adding Military and Private Security to his scope of services. His curriculum is based on effective tactics and techniques that are principle based and focus on proven and practical concepts for real world situations.


Dallas Ward, Instructor

Dallas is an experienced, firearms instructor with extensive training during his service in the United States Marine Corps, and the U.S. Army. Born in West Virginia and raised in South Carolina, Dallas attended Hargrave Military Academy. Upon graduation he joined the United States Marine Corps in July of 2004 where his experience includes combat infantry as a rifleman, pistol instructor, team leader, Designated Marksman (DM) and first responder for our Nation’s Capital in the event of an attack.
While serving in the United States Army, Dallas served in several capacities including assignments such as mountain warfare, designated marksman, team leader, squad leader, Reconnaissance, as well as live combat in numerous locations across Afghanistan.
It is his military experience combined with his life experiences that has forged him into the instructor he is today. With short range and long range shooting in real life situations coupled with his textbook knowledge and life experiences Dallas has created specific styles of instruction demonstrating certain tricks of the trade, what works, why other styles might not work and the ability to customize training based on the needs of each client.

Natalie Allmon, Director of Marketing and Communications

With 10+ years in law enforcement and climbing the ranks to Sergeant, Natalie left law enforcement full time and became a mother. This is where she discovered one of the most precious gifts in life – family, and her most valued role – motherhood. She often relies on one of her favorite quotes, “No other success can compensate for failure in the home” to realign her priorities and keep her grounded.
After leaving law enforcement, Natalie began working for Mothers Against Drunk Driving as the National Field Fundraising Coordinator. During her tenure at MADD she learned to harness her creativity and hone her fundraising, marketing, social media, and writing skills.
Also during this time, Natalie and her husband started a tactical training company that incorporates reality based training utilizing live fire as well as non-lethal training munitions. With law enforcement as their target audience, Natalie utilizes her previous law enforcement experience coupled with her marketing experience in her new role as the Director of Marketing and Communications.
Additionally, Natalie also serves as a board member and Volunteer Coordinator for Spirit of a Hero, a local non-profit organization that caters to critically wounded veterans in the North Texas area.
Natalie’s most recent accomplishment is her role as a board member for Cops 4 Cops TX  a local non-profit organization that’s formed by cops for cops and provides temporary financial assistance to peace officers in the United States who are severely injured, family members of peace officers killed in the line of duty, and to peace officers facing critical life events such as a serious illness of self or family member. Although her role is fairly new, Natalie feels right at home working for such an amazing organization and a cause that is very near and dear to her heart.
Natalie continues to utilize her fundraising, writing, networking, and strong interpersonal persuasive skills to attract internal and external constituents. By embracing the core values like commitment, honesty, and integrity she has built a stellar reputation, consistently setting the bar high and exceeding all expectations.